A woman with wet hair having her hair sprayed with a bottle labeled 'BY BARB' against a plain white background.

Photographer & Visual Content Creator

Commercial and editorial imagery and video for brands.

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A woman standing near a beige wall, wearing a cream-colored turtleneck sweater and wide-leg pants, with a neutral expression.
Close-up of a woman wearing matching patterned bikini with black, white, and beige designs, featuring black piping and a drawstring on the bikini bottom.
A bomb shaped like an artichoke with a lit fuse, set against a green background.
Living room with a beige sofa in front of two arched windows, a purple side table with a vase of flowers, and a large abstract painting on the wall. A multicolored throw blanket is draped over the sofa, and the room has a blue rug and wooden floor.
A woman with short brown hair standing on a rocky beach, looking down and to her right. She is wearing a soft, beige, fuzzy sweater and matching pants, with a cloudy sky and the ocean in the background.
A silver tray holds skincare products including a tube of Dr. Jart+ cream, a purple bottle of retinol serum, and a blue bottle of lifting serum, with a cream-colored cloth pouch and a piece of beige textured paper nearby.

Services

Creative Direction & Concept

Concept development, creative direction and visual storytelling for campaigns and brand content.

Photography & Video

Campaign, editorial and brand imagery - produced in studio or on location for digital platforms.

Post Production & Content Adaptation

Editing, retouching and adapting content for social media, websites and campaigns.

Black and white side profile of a woman with styled blonde hair, wearing a dark blazer and earrings.
Close-up of a plated vegetable dish on a white table with glasses of water and champagne, a hand holding a fork and knife, and a decorative vase in the background.

Selected work

By Barb Campaign

Editorial for Bröllopsguiden

Soft Goat Campaign

About me

Helping brands create visual content that connects, elevates and converts.

Stockholm-based photographer and visual content creator.

Creating commercial and editorial imagery and video for brands across fashion, beauty, interior and lifestyle.

Working with brands, magazines and digital platforms to create visual storytelling.

Selected clients: H&M, Soft Goat, Bangerhead, Layered, glowID.

Let's work together!